Pine Knob is back! His name goes back to the DTE Energy Music Theatre

Since 2001, only Pine Knob’s name has escaped the soul at the venue, which has been renamed the DTE Energy Music Theatre, evoking old-summer charm to the raucous and festive music nights north of Detroit.

Now, that classic name is back in the marquee: Pine Knob Music Theater is once again the official designation of the beloved Clarkston Amphitheater, which routinely ranks among the highest-grossing in the country.

Pine Knob is back!  His name goes back to the DTE Energy Music Theatre

The renaming of Pine Knob was revealed Friday morning by the site’s operator 313 Presents, after the 20-year DTE Energy naming deal expired in late December. New partners United Wholesale Mortgage (UWM) and Trinity Health were also announced as part of a multi-year agreement that will keep “Pine Knob” safe for some time to come.

The company also revealed a logo dating back to the original Pine Knob — including the vintage ’70s-style font — with a fresh take on its woody summer theme.

New vibrant logo

The revival of the Pine Knob name, which comes as the runway begins in celebration of the 50th anniversary, will be music to the ears of Michigan music fans, many of whom have continued to use the old moniker after years of switching.

For concertgoers coming of age in the ’70s, ’80s, and ’90s, it may also be a snapshot of nostalgia after nearly two years of pandemic-induced turmoil in the world of live music.

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